10 Characteristics of a Good Agent
Last updated: 3 Aug 2025
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When selling or buying property, especially real estate, one way to help you sell or buy property faster and at a reasonable price is to use a broker. There are many options, from corporate brokers to independent brokers to amateur brokers. This is because Thailand doesn't have a brokerage licensing law, allowing anyone to work as a broker.
So, how do you choose a good broker and avoid dealing with the average broker? Today, we'll present 10 characteristics that a good broker should possess.
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1. Knowledge and understanding of customer needs
A good broker must have knowledge of the property the seller is looking to sell and understand the needs of buyers. This allows them to effectively match demand and supply. They know what type of client is suitable for this property at this price, and what type of client is suitable for this property and what location is suitable for this client. Therefore, brokers must possess extensive knowledge and reliable sources of information to provide timely service to clients.
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2. Honesty and integrity
A good broker must be honest with their clients, prioritize their objectives, and fulfill their duties completely, without expecting any small gains along the way. This is a good indicator of a good agent versus an average agent. If an agent is dishonest or dishonest, they will lose credibility and will not be able to continue in the brokerage business in the future.
A good agent will always keep their word. Once they make a promise to a client, they must deliver. If they can't keep it, they won't promise and give the client hope.
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3. Be polite, courteous, and cheerful.
A broker's profession requires constant use of their voice and words to sell. Think about it: if you encounter a broker who isn't polite, doesn't speak well, or is quiet, reserved, and has a sullen expression, how would you entrust your property to a client? And how would they possibly sell to a client if they don't have the eloquence to reach and persuade them?
___________________________________________
4. Dress appropriately and appear trustworthy.
The first meeting is crucial. Most people take less than five seconds to determine your credibility and trustworthiness based on your attire and appearance. A neat, clean, and well-groomed appearance can indicate professionalism. Between two agents, if one is wearing a shirt, pants, and leather shoes, The other wears a crew-neck shirt, jeans, and athletic shoes. Compare these two people. Which one do you think is more trustworthy? Your customers probably think the same way.
___________________________________________
5. Be a consultant rather than a messenger.
A good agent shouldn't just act as a messenger, simply passing messages between buyers and sellers. They should have the experience and thorough market research to guide both buyers and sellers to quickly and at a price that's satisfactory to both parties.
___________________________________________
6. Have sales experience and a proven track record.
The more experience an agent has in selling properties, the better their ability to sell your property. In particular, an agent with expertise in a particular area can help both buyers and sellers quickly connect. They can see how to sell and where to find buyers.
___________________________________________
7. Have sales support tools and tools.
Commonly used sales tools include billboards and printed materials. Posting sales online on websites and social media, even sales contracts and lease agreements, are essentials for a good agent. However, you may not find these things in the average agent.
___________________________________________
8. Reachable during business hours and provide regular customer feedback.
It's not ideal to find an agent who's always busy and doesn't respond when you contact them. We can't expect anything from an agent who lacks good time management. It's best to find a good agent who prioritizes their clients and is always available to talk or contact them when they can't.
An important thing you'll find from a good agent after a buyer views a seller's property is regular customer feedback. Most owners don't expect everyone who views a seller's property to be a good customer. They expect to know their customers' feedback and their opinions, so they don't have to wait with doubt and can adjust their approach to selling the property in the future.
___________________________________________
9. Remaining connected even after the deal is closed.
While we don't expect agents to be friends or siblings, today's agents may need to take on more roles than agents or provide after-sales services to ensure continuity for both buyers and sellers, such as water and electricity meter transfers. Providing ongoing customer support for rentals, recommending interior decorators, gardeners, cleaners, or other suppliers, saving customers the hassle of searching for them themselves, and providing initial assurance that they are trustworthy.
___________________________________________
10. Closing the Sale
This skill is incredibly important. Some agents are knowledgeable and can accurately describe a property, but ultimately don't know how to close the deal. It's like the saying, "If you don't have enough experience, you won't be able to close the deal."
A good agent will explain the property to the buyer, convince them of its advantages, and use closing phrases that expedite the buyer's decision. This will make the buyer feel confident in their decision, making them feel like the property is in high demand and not a dead-end item. For example, if the owner announces a special discount, or if there are a lot of interested parties, they should decide soon and help negotiate any potential issues. These are all effective closing phrases that can help them gain feedback from the buyer.
___________________________________________
Thank you for the great information from zmyhome.
So, how do you choose a good broker and avoid dealing with the average broker? Today, we'll present 10 characteristics that a good broker should possess.
___________________________________________
1. Knowledge and understanding of customer needs
A good broker must have knowledge of the property the seller is looking to sell and understand the needs of buyers. This allows them to effectively match demand and supply. They know what type of client is suitable for this property at this price, and what type of client is suitable for this property and what location is suitable for this client. Therefore, brokers must possess extensive knowledge and reliable sources of information to provide timely service to clients.
___________________________________________
2. Honesty and integrity
A good broker must be honest with their clients, prioritize their objectives, and fulfill their duties completely, without expecting any small gains along the way. This is a good indicator of a good agent versus an average agent. If an agent is dishonest or dishonest, they will lose credibility and will not be able to continue in the brokerage business in the future.
A good agent will always keep their word. Once they make a promise to a client, they must deliver. If they can't keep it, they won't promise and give the client hope.
___________________________________________
3. Be polite, courteous, and cheerful.
A broker's profession requires constant use of their voice and words to sell. Think about it: if you encounter a broker who isn't polite, doesn't speak well, or is quiet, reserved, and has a sullen expression, how would you entrust your property to a client? And how would they possibly sell to a client if they don't have the eloquence to reach and persuade them?
___________________________________________
4. Dress appropriately and appear trustworthy.
The first meeting is crucial. Most people take less than five seconds to determine your credibility and trustworthiness based on your attire and appearance. A neat, clean, and well-groomed appearance can indicate professionalism. Between two agents, if one is wearing a shirt, pants, and leather shoes, The other wears a crew-neck shirt, jeans, and athletic shoes. Compare these two people. Which one do you think is more trustworthy? Your customers probably think the same way.
___________________________________________
5. Be a consultant rather than a messenger.
A good agent shouldn't just act as a messenger, simply passing messages between buyers and sellers. They should have the experience and thorough market research to guide both buyers and sellers to quickly and at a price that's satisfactory to both parties.
___________________________________________
6. Have sales experience and a proven track record.
The more experience an agent has in selling properties, the better their ability to sell your property. In particular, an agent with expertise in a particular area can help both buyers and sellers quickly connect. They can see how to sell and where to find buyers.
___________________________________________
7. Have sales support tools and tools.
Commonly used sales tools include billboards and printed materials. Posting sales online on websites and social media, even sales contracts and lease agreements, are essentials for a good agent. However, you may not find these things in the average agent.
___________________________________________
8. Reachable during business hours and provide regular customer feedback.
It's not ideal to find an agent who's always busy and doesn't respond when you contact them. We can't expect anything from an agent who lacks good time management. It's best to find a good agent who prioritizes their clients and is always available to talk or contact them when they can't.
An important thing you'll find from a good agent after a buyer views a seller's property is regular customer feedback. Most owners don't expect everyone who views a seller's property to be a good customer. They expect to know their customers' feedback and their opinions, so they don't have to wait with doubt and can adjust their approach to selling the property in the future.
___________________________________________
9. Remaining connected even after the deal is closed.
While we don't expect agents to be friends or siblings, today's agents may need to take on more roles than agents or provide after-sales services to ensure continuity for both buyers and sellers, such as water and electricity meter transfers. Providing ongoing customer support for rentals, recommending interior decorators, gardeners, cleaners, or other suppliers, saving customers the hassle of searching for them themselves, and providing initial assurance that they are trustworthy.
___________________________________________
10. Closing the Sale
This skill is incredibly important. Some agents are knowledgeable and can accurately describe a property, but ultimately don't know how to close the deal. It's like the saying, "If you don't have enough experience, you won't be able to close the deal."
A good agent will explain the property to the buyer, convince them of its advantages, and use closing phrases that expedite the buyer's decision. This will make the buyer feel confident in their decision, making them feel like the property is in high demand and not a dead-end item. For example, if the owner announces a special discount, or if there are a lot of interested parties, they should decide soon and help negotiate any potential issues. These are all effective closing phrases that can help them gain feedback from the buyer.
___________________________________________
Thank you for the great information from zmyhome.
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