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5 behaviors for investing in condos if you don't want to fail

Last updated: 3 Aug 2025
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While the current trend of condo investment and speculation seems quiet, it's not entirely true. Some condo projects are so popular that they sell out within a single day of launch. This type of speculation can be divided into several categories, including buying and selling reservations, buying and selling down payments at a profit, or even at cost. However, selling at a loss is more common. So what should and shouldn't be done for beginners? Let's take a look at our summary.

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1. On the first day of pre-sales, there were huge queues, even before the launch. Seeing this, my eyes lit up with interest, so I booked some, but I hadn't researched or done any research. But then again, it's all speculation. Check websites, pages, and online buying and selling groups, and you're all selling at cost, even at a loss.

2. Following social media trends, whether from celebrities or bloggers, that promise good things, and then believing them without doing any further research. In some cases, celebrities may be hired to promote their products.

3. Failing to research their creditworthiness to determine their loan capacity. When the time comes to borrow, they might be rejected because they chose a project that's too expensive for their ability to pay, or they have excessive debt. This can lead to forfeiture of your down payment.

4. Failure to properly research the location. Many people think it's good to be near the BTS, but some places lack other amenities, such as restaurants or shops, and are also near workplaces that generate noise and smells. Who would want to live there?

5. The project is owned by an unknown company with no prior experience in condominium development. This is a gamble.

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Let me explain this further. Today, there are hundreds of companies, from large corporations developing dozens of projects annually to medium-sized companies to small companies investing in one project at a time. While reputation isn't a guarantee of success, buying a condo from a large company can offer advantages. For example, when reselling, a well-established brand may fetch a better price. Large companies need to continue operating long-term, so they need to preserve their reputation and avoid actions that could damage their reputation. In addition to reputation, the registered capital, business policies or philosophy, and past projects can also be a good factor in determining the location.

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Thank you for the great information from REIC.

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