9 insights into high-purchasing customer groups and the future
Last updated: 3 Aug 2025
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To market effectively and resonate with customers, you need to understand the insights of each customer segment well. As customers become more diverse and their needs become more individual, every business can grow seamlessly.
9 Insights from High-Purchasing Power Customers Who Will Seek These Insights and Adapt Them to Meet Their Needs, Any Business Will Succeed
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1. Gen Z
This generation doesn't care about advertising. When they like a product or service, they make an immediate purchase decision. Over 35% of them participate in managing family expenses, such as purchasing groceries and household items.
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2. Pet-Sumer
Pet owners are increasingly adopting pets, resulting in a growing market. With 5 million registered dogs and cats, animal care products, including food, treats, toys, diapers, cleaning products, and other related products, are expected to continue to grow in popularity.
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3. Silver Gen
The population over 60 is increasing, and this group has high purchasing power. They are interested in preventative healthcare and anti-aging products.
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4. High Value Users (HVUs)
.
This group includes the upper, middle, and high-income classes, with high-income earners, resulting in purchasing power 7 times higher than the average person. They are interested in luxury products and services.
5. Value Seekers
.
This group has been significantly impacted by the economic downturn, requiring careful consideration before every purchase. This group prioritizes value, leading to price influences their purchasing decisions.
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6. Sophisticated Simplicity
.
The Quiet Luxury trend has led to the emergence of this group, which is envisioned as a sustainable luxury business. This group appreciates luxury, simplicity, value, and inherent value.
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7. Zero Consumers
.
This group is not loyal to any particular brand, and is always looking for and switching. This group tends to spend lavishly on certain products while saving on others. They seek value-for-money, high-quality, and diverse products and services.
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8. Solo Economy
.
More and more people are living alone, not considering marriage or having a family as a life goal, or even not considering children after marriage. This has led to a trend of self-celebration, where people can enjoy eating and traveling alone with peace of mind. This group is steadily growing. Between 2012 and 2022, the proportion of single people in Thailand increased by 9.7%.
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9. Wellness Economy
This group is growing steadily each year, with different priorities for each age group.
- Gen Z is interested in maintaining a beautiful, fit, and firm figure.
- Gen X and Gen Y emphasize health care that impacts work performance and stress reduction.
- Baby Boomers are interested in health, anti-aging, and wellness tourism, such as nature trips, cultural experiences, and exercise, massage, and spa treatments to relax the body and mind. This group is growing rapidly, representing a high market value of 39% of the total wellness market.
___________________________________________
Thank you for the great information from K SME.
9 Insights from High-Purchasing Power Customers Who Will Seek These Insights and Adapt Them to Meet Their Needs, Any Business Will Succeed
___________________________________________
1. Gen Z
This generation doesn't care about advertising. When they like a product or service, they make an immediate purchase decision. Over 35% of them participate in managing family expenses, such as purchasing groceries and household items.
___________________________________________
2. Pet-Sumer
Pet owners are increasingly adopting pets, resulting in a growing market. With 5 million registered dogs and cats, animal care products, including food, treats, toys, diapers, cleaning products, and other related products, are expected to continue to grow in popularity.
___________________________________________
3. Silver Gen
The population over 60 is increasing, and this group has high purchasing power. They are interested in preventative healthcare and anti-aging products.
___________________________________________
4. High Value Users (HVUs)
.
This group includes the upper, middle, and high-income classes, with high-income earners, resulting in purchasing power 7 times higher than the average person. They are interested in luxury products and services.
5. Value Seekers
.
This group has been significantly impacted by the economic downturn, requiring careful consideration before every purchase. This group prioritizes value, leading to price influences their purchasing decisions.
___________________________________________
6. Sophisticated Simplicity
.
The Quiet Luxury trend has led to the emergence of this group, which is envisioned as a sustainable luxury business. This group appreciates luxury, simplicity, value, and inherent value.
___________________________________________
7. Zero Consumers
.
This group is not loyal to any particular brand, and is always looking for and switching. This group tends to spend lavishly on certain products while saving on others. They seek value-for-money, high-quality, and diverse products and services.
___________________________________________
8. Solo Economy
.
More and more people are living alone, not considering marriage or having a family as a life goal, or even not considering children after marriage. This has led to a trend of self-celebration, where people can enjoy eating and traveling alone with peace of mind. This group is steadily growing. Between 2012 and 2022, the proportion of single people in Thailand increased by 9.7%.
___________________________________________
9. Wellness Economy
This group is growing steadily each year, with different priorities for each age group.
- Gen Z is interested in maintaining a beautiful, fit, and firm figure.
- Gen X and Gen Y emphasize health care that impacts work performance and stress reduction.
- Baby Boomers are interested in health, anti-aging, and wellness tourism, such as nature trips, cultural experiences, and exercise, massage, and spa treatments to relax the body and mind. This group is growing rapidly, representing a high market value of 39% of the total wellness market.
___________________________________________
Thank you for the great information from K SME.
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